Dreamforce Keynote 3

Notes from the third keynote on day 2:

Focus philanthrophy, showing what the foundation is using around the word. Shout out to (Peter Gabriel has done some work with them). Salesforce has a 1% program (learn about it at employees get 6 days a year to work with charitable organizations.

Dr. Larry Brilliant (co-founder of the Well if you are hardcore enough to remember it, and worked with the World Health Organization (WHO) that eradicated smallpox) is talking about the charitable foundation that is copied after SF’s. They monitor emerging diseases to prevent pandemics, Lyme disease is on the graphic he’s showing.

Brain melt: this initiative goes on the offensive stoping disease and can work against intentionally launched biological threats.

Working on renewalable energy, but only at a price cheaper than coal.

Megatrends: Increasing Populaton, Climate Change, Urbanization, Food Shortage, Disease

Africa consumed millions of pounds of bushmeat over the past year, this meat contains diseases not yet charted.

Brain Melt 2: The new rich are getting involved with philanthrophy while they are still alive, not after they have died and there’s a foundation named after them.

The good doctor can really speak, great presentation.

The Appy Awards are being given out. The Appy trophy is very cool, my words can’t do it justice. Google yields nothing, so I’ll post one when I empty out the camera. The Certified admin award gets a suit jacket with a flaming SF logo on the back. That’s sweet.

Malcolm Gladwell talks about capitalizaton – how much of human capacity is being used. His new book Outliers will be out in a couple of weeks. Talking about sports – an example talks about pro Czech hockey players being born in the first quarter of the year. Same distribution for Soccer (and in fact, all sports).

Message: Our own policies and rules can constrain human potential.

Throwing your heart and mind into what you do gets results. Story about young Bill Gates getting up at 2am for computer access at U of W for access from 2-6am. Kenyan runners dominate because their capitalization is strong – over 1 million teen Kenyan boys run 10-12 miles per day.

That’s the wrap for today, I’m off to the Manticore party at Azie.

Addendum photos here in my Flickr Dreamforce 2008 set.


Dreamforce Morning Keynote Day 2

The notes from day two (pictures to follow when I get everything posted over on Flickr). One other thing I didn’t mention in the last post – Neil Young took the stage showing off his new hybrid car project LincVolt. It has both an electric and a compressed natural gas (CNG) engine. The CNG engine is a generator that can rechange the battery on the fly. The engine is so powerful that a construction team could use it as a generator on site. It’s a modified rotary engine that apparently is much more efficient with CNG than regular gasoline. The motor can generate over 500 horsepower allowing the ’59 Lincoln to go up to 160 mph (I don’t know if that’s actually been tested though).

The car is RSS enabled. Mileage and other statistics are sent out allowing this data to be integrated with the car’s website.

Ok, now for notes from Day 2:

We’re 15 minutes past the start and they are still asking people to sit, this is a packed house with over 9,000 attending the show. They started with a cool animation with some blues guitar behind it. The Safe Harbor statement rolls and followed by a video from fake George Bush. Showing his approval dashboard going down the drain is classic.

Going over the full product suite: Manage (Sales, Marketing, Website, Service, Knowledge, App Exchange), Share (Partners, Content, Ideas, Google Apps, Salesforce-to-Salesforce), Bulid (Infrastructure, Database, Application, Operations, Business – all on the multi-tenant kernel). Winter ’09 is the 27th release in 9 years.

EVP George Hu is talking about the using Salesforce Ideas to listen to customers – over half of 200 new features came from the Ideas platform. If you are familiar with Digg, think Digg for customer service (if you don’t know Digg, check it out). It’s very cool, if you’ve ever suffered through gathering product marketing requirements through surveys and interviews, this is a game-changer.

Salesforce-to-Salesforce connections are now free. Could be very interesting if you have a partner that’s also on the system – a benefit of the tentant model.

A lot of product tour stuff, Google AdWords integration, split opportunities, hosted landing pages. Interesting – contact images in SF, have a picture of your customer. Whoa, click and drag the picture to the calendar to set up an appointment. Showing live collaboration with Google Docs spreadsheets.

10MM+ Google Apps Business Users, 5,000+ shared customers. New funnel application for Google Apps. Users can subscribe to documents in Content to get updates. Saved Powerpoint decks are available and can be edited inside a editor (I believe he said this will not be out until the spring release).

Michael Dell talks about cloud computing, now being the time to upgrade infrastructure. Some interesting tips:

  • Focus on Hard Returns (they are forecasting 50MM in savings on virtualization)
  • Consolidate where you can – vendors are in deal making mode, time to consolidate purchasing
  • McKinsey says turning off technology investments in a downturn is counterproductive, when a rebound comes, you may be under-capacity

That marks the time for me, I have to go prep for my next session…


Live from Dreamforce

Here are my notes from the 1st Keynote at Dreamforce, the annual user convention.

I’m at the first keynote for Dreamforce, I just saw Robert Scobel hanging out in the blogger section. Fred from the Chronicle is in front of me sporting about 10k worth of camera gear. I’m not looking that cool with my Canon Rebel XT…

As the rock fades down the light show comes up. Projection screens on the ceiling.

Native apps for SalesForce being shown of, the major push for this show has been cloud computing. With their massive infrastructure this is a great transition for them.

Covers evolution of computing – mainframe, client/server, cloud, platform as a cloud. Windows Azure (he makes the vaporware call). Marc is a changed man, he doesn’t just shake down enterprise companies (he wants every size organization as a customer). The idea of customers as tenants is a new one to me – literally showing the chunk of the cloud as a database cylinder with cubes cut out for each of the tenants. Sites: Many corporate websites are “teetering infrastructures”. Hosting now included with your subscription. Useful for both corporate sites or Intranets (other instances of “buying software” creeping in). Very cool – make updates in your Force application – it immediately propagates out to your website. 500k page views per month included free with Enterprise Edition of

Brain Melter: Using this functionality so that each sales rep gets a microsite, they make a change to their profile in and the website is automatically updated. Webinar registrations come right in to

Brain Melt #2: Write Facebooks apps in – data objects are in and you use VisualForce to serve up code on Facebook. Showing off a recruiting app that updates Facebook automatically.

Starbucks using Ideas (Digg funtctionality from within SF- showing off Ideas app running on one enterprise, data fed to – results and closed loop over in Facebook. Arrrghhhh – brain melting again (#3).

Brian Melt #4: for Amazon Web Services – showing Card Lasso. Take a picture of a business card and it shows up in very cool…

I’m speaking today at the 11:30 session on campaigns, right after the second keynote with Michael Dell (and supposedly an election day surprise). I’m also really excited by the 3rd keynote this afternoon with Malcolm Gladwell talking about his new book.

Great Marketing

Finding Relevance

Making your message relevant puts you above the crowd, I thought this was great when I got it: