Categories
Lead Generation Productivity Booster SalesForce.com SEO and Paid Search The Marketeer

Integrating Salesforce.com with Google Adwords

A stumbling block on the path to the holy land today, the code snippet we need to integrate SF.com with our Google Adwords campaign conflicts with some existing javascript we have on our custom web-to-lead forms. As I have no Perl skills to speak of beyond the “cut and paste somebody else’s stuff and pray it works” I’ve had to call in some bigger guns, i.e. Salesforce support level two and our own Ronin Coder. Perhaps there will be more luck tomorrow…

On the plus side, Joel delivered the web traffic today…

Categories
Email Marketing Lead Generation Productivity Booster The Marketeer

Email is as dead as direct mail

That is – not dead at all. Today was a big email day for me sending out two blasts. I’m currently using ConstantContact which is the best value for the price – free to start and not expensive after that. I’ve used ExactTarget, which is a great product (and perhaps in my future due to integration with Salesforce.com), and in fact Chris Baggott from over there is coming out with a book next year and if some of my pieces make the editoral cut I’ll be published there.

Contrary to what you may hear, email is very much alive, just as is direct mail as I can tell from the 35 catalogs that have come in through the mailslot at home in the past week. Perhaps no longer the silver bullet, these tactics still deliver.

ConstantContact has some benchmark figures across the service that are interesting: Global Bounces are at 18.3% (although probably understated since I get some Out of Office messages direct to me), opens at 37%, and clicks at 8.9%. I do better on bounces, lower on opens, and much better on clicks. My personal mailing list (for The M Show, listen now!) has under 1,000 names but performs at a level of magnitude much greater (9x cleaner 4x clicks). This is quite normal for smaller lists, I have more stats on that but I’m not going to dig that up now, leave me a comment if you want more.

Categories
Geek Stuff Graphic Design Productivity Booster The Marketeer

Browse Fonts, Preview Fonts, Manage Fonts, Ahhhh

I’ve spent the past 5 years looking for a font browser. Like any other Ronin Marketeer, I have a portable hard drive of digital tools that I’ve gathered. It includes some insane amount of fonts now over 10,000. Yesterday I again hit a point where I was so frustrated that I decided to take a time out to see if there were any tools out there.

I found Suitcase by Extensis. This gift from the gods allows you to grab a folder and it will build a library, complete with samples to view of all the fonts in the subfolders. I’m doing the 30-day trial but unless it does something ridiculuous I’ll be a new customer in no time

Categories
Productivity Booster SalesForce.com The Marketeer

SalesForce.com One Click Login

Ok, this is not a best practice – it’s more of a security risk, but if you are in and out of SalesForce.com this will save you a lot of hassle. Here’s the link to setup on your desktop or toolbar:

https://www.salesforce.com/login.jsp?pw=[password]&un=[username with %40 instead of @]
for example, if your email was bob@bob.com your username would be bob%40bob.com

Please promise me that if you are going to use this that you will at least set up your laptop with a password at login so that when you lose it at the airport you’ve not giving away the keys to the kingdom.

In other news we are testing the SalesForce and Google AdWords integration. It’s not working. Something about 2 conflicting forms on the same page. A surprise project for this afternoon!