Whenever I see some brilliant marketing I’m compelled to make a note and post it here. I was getting my car washed yesterday and before you pull around to the entry there’s a self service kiosk where you can grab a trashbag or a heavy duty paper towel. There’s also a sort of...

I started doing direct mail in 1997, and as hard as it is to believe, this was before email was huge. This was during my time at DCI (remember that whole tax fraud thing – see Breaking Rocks). Direct Marketing (DM) was king of all that it surveyed, and those in the know learned from DM...

America is drowning in processed sugar and flour, Jason speaks the truth, notice the power of marketing in step 4. The world’s greatest marketing podcast is going to take over your brain, resistance is futile. Lots of good stuff on email marketing All that too much to take? Look at my...

Mad Marv sent me a link to this post discussing Crossing the Chasm. I’ve talked about the Chasm in many podcasts, the soundbite is that there’s a gap between the adoption of technology by geeks from adoption by the rest of the world. I’ve found the Chasm to be very helpful...

Doug tagged me for BlogDay, so here goes: First, the rules established by Jeff: 1. List five Blogs that you find interesting and if you can tell, include the city/country where they are from. 2. Identify five Bloggers to tag to join in this game with you. I recommend emailing the bloggers you...

This is one of the sexiest topics a marketeer can work on. Just kidding. But it is important. If you are doing any kind of mass email deliverability will become an issue sooner or later. In simple terms there are 4 points where an email can be blocked. The mail server itself can be...

I’m back from another busy weekend. We were out in Western Mass and I’ll have some photos up on Flickr by tomorrow night. If you want to get the story behind the fake eyeball and some other interesting and funny stuff, check out the latest M Show, which I must admit is a good one...