Lead Generation The Marketeer – Marketing Campaigns

So I spent a bunch of yesterday trying to do some more advanced stuff with If you are into lead generation or supporting a Sales team this is the best thing out there. I worked with Act for more than 5 years and supported a 10-user Goldmine installation for another 4 years and SalesForce is the disruptive technology taking it to the next level.

We have a system that’s very close to end-to-end. Leads come in on the web, get emailed around and the records go into SF. I can track them by marketing campaign, but that’s about as far as I get. I’m either at the end of it’s functionality, or I need to get some training sessions. The individual is marked as in the campaign (say, white paper banner ad on Joe’s site). But this data doesn’t roll up to the record for the company they work for. So if Bob clicks on the banner and we end up selling to Charlie, I have a disconnect.

Yesterday I exported everything I could get my hands on and used Access to get around some of the reporting shortcomings. It actually got me to the data I wanted but it was way too much work, I need to begin automating it. Anybody with experience here PLEASE comment.

Gearing up for a ride home filled with podcasts and then chowing on the turkey…

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