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Web 3.0
I mentioned yesterday that I had a chance to speak with Mike Kowalchik of Grazr and that started me thinking about the changing face of the web. This goes right along with a post of Steve Rubel’s regarding Yahoo no longer putting feeds on major pages. RSS is a way to get through content faster – it removes some of the friction in an already nearly frictionless environment.
The only problem is that we are now drowning in information – the web is being crushed under its own weight. A tool like Grazr allows readers to skip unchanged page views that would normally bear advertising messages. Once you are hooked on RSS feeds your surfing time decreases. This is a disruptive force.
I’m beginning to think that the missing link is an RSS killer app. With a program that folks on the far side of the chasm would adopt (something beyond a propellor-head newsreader), a program that makes RSS completely seamless, we will see something completely new. While Grazr may look like a widget on the surface, I think it may be the first look at something completely different.
Awesome, John! Ronin Marketeer is now my first stop for Marketing insight.
best regards,
Mike
Thanks Mike! How goes the battle? I just listened to the “How to join a conversation cast yesterday, great stuff as usual.
My guess is that Yahoo’s RSS elimination has a lot more to do with lost advertising revenue and scraped content than anything else. Ah well – if they’re no longer publishing, then the technically adept will switch to someone who does.
Thanks, John. The battle, as always, rages on! Still enjoying life as a “professional” (read “starving”) podcaster. But I’m learning you don’t need to eat much to have a GREAT time. 😉
Keep up the great work!
Mike