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Web 3.0

I mentioned yesterday that I had a chance to speak with Mike Kowalchik of Grazr and that started me thinking about the changing face of the web. This goes right along with a post of Steve Rubel’s regarding Yahoo no longer putting feeds on major pages. RSS is a way to get through content faster – it removes some of the friction in an already nearly frictionless environment.

The only problem is that we are now drowning in information – the web is being crushed under its own weight. A tool like Grazr allows readers to skip unchanged page views that would normally bear advertising messages. Once you are hooked on RSS feeds your surfing time decreases. This is a disruptive force.

I’m beginning to think that the missing link is an RSS killer app. With a program that folks on the far side of the chasm would adopt (something beyond a propellor-head newsreader), a program that makes RSS completely seamless, we will see something completely new. While Grazr may look like a widget on the surface, I think it may be the first look at something completely different.