I mentioned yesterday that I had a chance to speak with Mike Kowalchik of Grazr and that started me thinking about the changing face of the web. This goes right along with a post of Steve Rubel’s regarding Yahoo no longer putting feeds on major pages. RSS is a way to get through content faster – it removes some of the friction in an already nearly frictionless environment.
The only problem is that we are now drowning in information – the web is being crushed under its own weight. A tool like Grazr allows readers to skip unchanged page views that would normally bear advertising messages. Once you are hooked on RSS feeds your surfing time decreases. This is a disruptive force.
I’m beginning to think that the missing link is an RSS killer app. With a program that folks on the far side of the chasm would adopt (something beyond a propellor-head newsreader), a program that makes RSS completely seamless, we will see something completely new. While Grazr may look like a widget on the surface, I think it may be the first look at something completely different.
5 replies on “Web 3.0”
Awesome, John! Ronin Marketeer is now my first stop for Marketing insight.
Thanks Mike! How goes the battle? I just listened to the “How to join a conversation cast yesterday, great stuff as usual.
My guess is that Yahoo’s RSS elimination has a lot more to do with lost advertising revenue and scraped content than anything else. Ah well – if they’re no longer publishing, then the technically adept will switch to someone who does.
Thanks, John. The battle, as always, rages on! Still enjoying life as a “professional” (read “starving”) podcaster. But I’m learning you don’t need to eat much to have a GREAT time. 😉
Keep up the great work!
[…] I’m also working an an addendum to my Web 3.0 post which will show why the browser will die, more on that tomorrow. […]