Categories SEO and Paid Search

IT’S ALIVE! and Google too.

After literally months of struggling we finally managed to get the / Google integration going. I’m definitely geeking out, but how cool is it to look at a closed deal and say “one year ago you searched for this specific term, we paid $2.75 for that click and it turned into a 6-figure deal”. Lots of cool stuff, now all we need is for some data to pile up.

In other Google news I was invited to take part in a beta for cost per click (CPC) ads in the content network. Up until now you could only pay cost per click for Google search results, not their affiliate sites. There’s also supposed to be some way to choose which sites in the content network you want to be featured on. I couldn’t find these features, but it’s not the first time I’ve been unable to find stuff in Adwords (and I’m not alone).

And finally, I’ll be rolling some site upgrades out in the next 24 hours…

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