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Do you need SEO or a copywriter?

So I’m still considering what the biggest news of the year is on the Marketing front (specifically, tactics). Boldly claiming the death of SEO, I have to admit it’s more of a “SEO is Dead, Long Live SEO”. The game is changing from cheap tricks over to master copywriting and this requires a different set of people with different talents.

It’s amazing when I talk to people who are trying to make headway in search results and they don’t even realize that their keyword density is zero. Kind of hard to rank for a term that’s not even on your site…

A lot of this also leads into another theory I am working on about how the best products really require very little marketing as they tend to spread rapidly on their own. You could argue that the best Martketeers are those who are successfully selling products that are excruciatingly boring commodities. Sometimes the marketeer can be the completely uncoordinated kid and still end up on the World Champion Little League team. Sometimes they can lead the team there. I’m not really sure where I’m going with this besides trying to rationalize why I haven’t retired already after some viral campaign that I made go berzerk.