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SEO and Paid Search

Do you need SEO or a copywriter?

So I’m still considering what the biggest news of the year is on the Marketing front (specifically, tactics). Boldly claiming the death of SEO, I have to admit it’s more of a “SEO is Dead, Long Live SEO”. The game is changing from cheap tricks over to master copywriting and this requires a different set of people with different talents.

It’s amazing when I talk to people who are trying to make headway in search results and they don’t even realize that their keyword density is zero. Kind of hard to rank for a term that’s not even on your site…

A lot of this also leads into another theory I am working on about how the best products really require very little marketing as they tend to spread rapidly on their own. You could argue that the best Martketeers are those who are successfully selling products that are excruciatingly boring commodities. Sometimes the marketeer can be the completely uncoordinated kid and still end up on the World Champion Little League team. Sometimes they can lead the team there. I’m not really sure where I’m going with this besides trying to rationalize why I haven’t retired already after some viral campaign that I made go berzerk.

4 replies on “Do you need SEO or a copywriter?”

True but some of SEO has a sleazy used car salesman feel sometimes, where I see copywriting as a noble artistic endeavor. Perhaps it’s just the sleaze factor that’s dying?

I’d venture to say that copywriting is perhaps what is saving SEO’s life. It gives SEO a real value. There is a lot of sleazy SEOs, but the technical parts are very valuable. This goes back to the argument of content versus design ect. Is content really king or do all the distinct aspects work together to form a whole?

The majority of the planet heads to the search engines first – and they will for quite some time. It’s not the SEO is dead as much as it is SEO is no longer King. There are some other players in town.

Paul

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