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Graphic Design The Marketeer

Some Great Marketing – QOOP

I took a bunch of pictures over the 4th and uploaded them to Flickr and noticed a button that said “Make Stuff” when I looked at my photoset. This took me to a site called QOOP (no idea how the hell to pronounce it). That let me put together a book of 49 shots for around $25.
My QOOP BookI really like the way it came out, the book is 5×7 and the pages are full bleed (there’s no border on the pages, the ink goes right to the edge like a magazine).

What impressed me the most was some marketing thought behind it. Even though they have a terrible name – I tend to come from the “cup of soup” school of marketing, (how about mymagazine, myphotobook, anything besides a word that doesn’t mean anything) they did make a fantastic move: After I wrapped up the sale I was offered a second copy of the book for only about $5, I couldn’t refuse it at that price and of course I’m going to pass it off to another possible customer (and now write about it). It’s difficult to get pass along to work with every product, but with photos it’s incredibly easy.
Inside my QOOP bookThey also do posters and a bunch of other stuff, I may check out some of the other services.

2 replies on “Some Great Marketing – QOOP”

This is a perfect example of trusting your network.

I just got back from a family vacation in California, and this sounds like the perfect way to print out a handful of my several hundred photos. Based on your recommendation alone, the QOOPers are going to get at least $25 (and I’m sure I’ll get the second album for just $5 more as well) of my money.

Thanks for the tip.

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