I just posted the latest and best marketing podcast, and I mentioned Salary.com. This service has run me anywhere from 29-79 dollars a year and the least it has ever generated for me in a year is $3,000. If every investment of mine paid off like that I’d already be on my beach house in Nantucket.
It simply takes most of the voodoo out of the compensation question – instead of pulling an number out of the sky I can go see what the average marketing guy with 15 years in business, graduated from the one and only UMASS, working at a software company of under 100 employees in the Boston area gets. And go from there.
Market opinion is very squishy, market data has to be challenged with other data.