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Whole Brain

No, that’s not where organic food zombies shop, but it is another half baked theory I have. While trying to find good Marketeers I’ve found an interview question that I like: Marketeers tend to fall into two camps: artistic or analytic. Which one are you?

The truth is you need both to be a great Marketeer, but the pendulum has swung hard to the analytical side in the past 10 years. Tomorrow on Marketing Over Coffee I’ll see if I can get some other traits of great Marketeers out of Mr. Penn.

In less serious news you can check out the Flickr photos of my vacation.