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Brand Opinion

Thanks for staying around during a slower week, I’m into a groove now where I can write at home at night, save it and post when I have access to the tubes of the internets when I get to work.

A discussion today got me thinking more about branding. There has been much written about the fact that classic advertising and branding is only applicable to the Fortune 500, and that everyone else is usually pouring money down the drain. I’m thinking that by treating your advertising more as lead generation (have a call to action to track it, test brand messaging that has impact) you can get your money’s worth out of it. I really need to dig in deeper on advertising strategies, anybody up for chatting on Marketing Over Coffee?