The Marketeer

Branding outside of the F500

Conventional wisdom says that advertising only for the purpose of branding is reserved for the Fortune 500, everyone else should be focusing on a value proposition, and using advertising as lead generation. I’m questioning this if the fishbowl shrinks. Let’s say that you make fishing lures – can you do branding in Fishing Magazine? Can you be the known name brand in your space? Is it worth doing?

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