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What is Utterz?

So I was called out on twitter this weekend. I posted:

Sorry, I can’t see any value in utterz… anyone…. anyone…”.

All I’ve seen are posts in Twitter that link to the Utterz recordings. In true new media style I got a twitter back from the founder!

simedia @themshow fan of your blog. how can we improve utterz to provide the value you’re seeking?

And I’m stuck. As I refuse to be someone who just complains about things on the web, I’ve painted myself into a corner and have to put up or shut up. The good news is that I was at a conference at MIT for the weekend on software development (yes, I know, the non-stop excitement of the new media rockstar lifestyle), so I did have time to set up an account, take the tour and test drive.

My initial befuddlement was viewing Utterz as some kind of twitter add-on, a MyChingo variation (which is called Mochilla now maybe? I can’t keep this stuff straight, I’m just a simple caveman…).

After a short run I’m thinking it’s a Twitter replacement – a similar tool for the content producer, but with greater functionality. The question then becomes how will these two brands compete? One thing is obvious, that Mitch Joel hit on earlier this week – there’s a lot of funky things going on with cell phones becoming more powerful multimedia devices and it’s time to start playing around to see what kind of trouble we can get into.

If you’ve done anything cool on this front your comments would be appreciated.