In today’s Marketing Over Coffee (the best marketing podcast) we got on to the topic of web analytics. There are a few different methods to see how your site is doing and each of them have some benefits and drawbacks.
- Which leads us to: Spot solutions – there are tools like feedburner or MyBlogLog that give specific metrics for feeds, blogs whatever.
- Server Side – There are many solutions you can install on your own servers to monitor how busy those boxes are. This is very useful to see how much bandwidth you are burning, and see how many errors your site is serving up. Some of this can be difficult to configure, and since they may not be frequently updated they may have a problem separating search engine or other “fake” traffic from real humans.
- Custom – Check out the podcast for more on this, if you have some jedi skills you can use a graphic image and set up scripts on your server so that when it is called you capture the details and throw them in your own database. This would be a do-it-yourself version of #1 but is completely stealth mode – for places like MySpace that don’t want you to install and AaaS services, this is a workaround.
Have fun measuring!