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The Gap Between Cool and Everything Else

This gap is clearly evident in Guy Kawasaki’s post of his Powerpoint extreme makeover.

The only issue is the classic ghetto marketing conundrum – you already need to be cool to be able to afford a graphics artist that really rocks.  But you get what you pay for… not only does it look great but it extends the message and his story. This is critical because although they downplay the importance of the slides, many people retain more information presented in a visual fashion. Why don’t more people incorporated tactile feedback in presentations? Logistics I guess….