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Brain Buster

QR Campaigns

I was in a discussion about QR (Quick Response – which are two dimensional barcodes), and was told about baseball cards using this data to generate 3D images. You hold the card up to your webcam, and on the screen you get an image.

Some stats here, and links to campaigns by Ford and Pepsi and more info, as usual, at wikipedia

[youtube]http://www.youtube.com/watch?v=QAjEGqGnpFI#t=00m30s[/youtube]

I had seen the same thing with Mini Cooper a few months back, I think there will be a lot of interesting stuff on this front:

[youtube]http://www.youtube.com/watch?v=HTYeuo6pIjY[/youtube]

Categories
Brain Buster Prognostication

Social Media Lies – Like Trackbacks are Good

Clay Shirky has written a great post about newspapers and the future of journalism.

The other thing that struck me about this post was the number of worthless trackbacks. I’ve started to look at blogs along a spectrum where the degree of interactivity is inversely related to the popularity of the author/blog owner (which, for the larger ones may be corporations or the former dead tree vendors Mr. Shirky is talking about).

The blog starts with everything open, although by default now you have to have some spam protection on. If you reach critical mass you start to have comments that deride you personally, are generally crude, or caricatures of humanity, usually submitted anonymously, and so the comments get shut off in favor of trackbacks.

The acceleration continues and then the trackbacks get too spammy so they have to go too.

The underlying issue is that it doesn’t scale as well when you hit explosive growth. Something I need to think about some more…

Categories
Brain Buster

Newspapers and my $100 Dollars

Jay has $100 of mine, it’s just a matter of when I can go pick it up. At the beginning of the year I put a line in the sand and said that Newspapers (and the 6pm News) would be gone by 2/26/13. Thanks to the comments of some readers, notably Chip who reminded me that AM Radio has yet to die, and Jay who put up $100 to say that he won’t see a day in his lifetime with no papers, I was convinced that although things will not get better for this medium, it wouldn’t die.

But then last month, I learned that what I consider to be Boston’s most iconic newstand is closing up. I had been convinced that it was a behavioral issue – and too many people enjoy reading the paper -  but what about the economic side? Printing news on paper and having people drive it around on trucks is a business model that can’t survive compared to delivering it online? Maybe I do have a shot at the cash by 2013…

Categories
Brain Buster

Lightroom 2 Half Price from Amazon

I normally don’t pass shopping stuff, but this is a killer deal. Amazon has Lightroom 2 for only $125 US at 10am PST today for 2 hours only:

http://tinyurl.com/6houqw

Categories
Brain Buster

What is The Economic Multiplier?

Yet another in our ongoing series of Economic rambling that seeks to explain some of the academic arguments about the economy, mix in my cloudy memory of theory, and just try to say enough stupid shite to start a discussion.

One of the concepts that economic policy is based on is The Multiplier – the idea that if you pump money into the economy you get a lift from that cash, but there’s also a multiplier effect. $250 Billion goes to bail out the auto industry, but a huge chunk of this ends up being the salary of the UAW guys building the cars. In our simple model the good news is that these guys, like most good Americans, don’t bother to save one red cent (in fact, they carry credit card debt, spending beyond their means). As a result that $250 B gives the economy a second jolt – if it all rolls through you get a multiplier of 2 there, but it doesn’t stop yet hulkamaniacs, our UAW guys bought dinner at the local restaurants and so the restaurant owners and waitstaff have some extra cash to throw around, not the full $250B, just a portion – $20B, add in the bar tab, maybe $240B. Just kidding. Lets make it $25B because I’ve forgotten all real econometrics. We’re up to a $525B, or a 2.1 multiplier.

For some reason I recall that the Fed considers 4 to be about right, of course maybe my memory is terrible (I think it is but I can’t really recall), or that could be some policy wonk pulling a stat out of their keister. The problem is that trying to measure it is extraordinarily difficult and then there’s also the problem of inflation – in an economy where nobody saves, in theory it would touch everyone and you’ve done nothing but devalue the dollar. There’s also the issue of that money leaving the shores of the US and going to other countries who are not on an even trade balance with us.

So we reach a question – will the current crisis change the average American’s propensity to save, thus reducing a multiplier effect? Or will they say “Screw it, Rolexes have never been cheaper, I’m rollin’ R. Kelly style.” I have no idea, but I do know that the multiplier is a theory that the government needs us to believe to assure us that government can affect the course of the economy. I’ve never seen the multiplier used to show the damage done by a reduction in spending, maybe that was about the time the Spring Concerts were rolling at UMass, but you can use the same theory there. Ultimately big shocks create smaller waves that can encourage additional big shocks, until there’s nothing left to be lost in the markets that are dying – either by complete collapse, or being artificially propped up until the shocks subside. Other industries will be impervious to the downturn, and indeed others will thrive.

The marketing message – pay no attention to the man behind the curtain. Continue to innovate and deliver value, and pray that we hit the bottom before the infrastructure begins to crack.

Categories
Brain Buster

Damon’s Blog – Always in Flux

This post has been in my drafts forever so I thought that it was time to send it out. I was hoping that I would have some brilliant flash of genius that would make it a world class post, alas, no flash.

The concept is pretty simple: Damon writes about Software Configuration Management, and he started it through is love for that science as opposed to his love of the blogosphere as those who blog for hobby tend to do. As he is not a blog fanboy, he missed that whole “never go back and change posts or comments” voodoo that tends to be perpetuated by tree-hugging hippie types (the same type of people that say podcasts should never be edited, and the web has been ruined ever since they allowed graphics).

As a result he has no problem with retconning or going back and cleaning up posts that are not read often (he presumes that he needs to be clearer in his writing, as opposed to the average blogger’s hubris that would see it as a sign that the general public just doesn’t appreciate their genius). The idea that the entire blog can evolve, including the back posts, rather than the linear changes most blogs go through, was something that changed the way I look at blogging as a whole.

Any blog that eventually gains traction depends on the back catalog of content. Why shouldn’t it be the best it can be?

Categories
Brain Buster

Why Blogging Changes Journalism

Boston Red Sox Pitcher Curt Schilling gives an amazing first person account of his shoulder surgery. It’s as if your your own brother played Major League Baseball and showed up at the family reunion with the tale of his latest surgery, and even some pictures to freak out the kids. Besides the surgery you get a glimpse into the business end of baseball with a bit of detail about how his contract defines the medical care he will get (third opinions?!).

This post stands toe-to-toe with the best stuff I’ve read in Sports Illustrated, which I consider some of the best writing you can find today. At a Podcamp session yesterday Mark Bernstein presented the idea that “Professional Journalism is a complete myth”. The only real requirement to being a journalist is that you can write. That’s it, it’s not like being a doctor or lawyer where you need years of education to be able to do the job. Granted, you can learn to write more gooder better and communicate more effectively, but no matter how well a journalist writes, it would be impossible to match what Curt himself has written about what he’s going through.

Oh, and the guy gets gaming too.

Categories
Brain Buster

Why Online Video is Going Nowhere

My head exploded when I read this last week. Worse yet, I think he’s right. What do you think?

Categories
Brain Buster

Social Media Consultants On the Block

I have to give a tip of the hat to Jaffe, Brogan, Livingston, Strout, and Verdino for putting themselves on the block as consultants on eBay. It’s to raise money for charity, but I see it as an indicator of the point in evolution of the Social Media Consultant (in contrast to the critics who have coined the phrase Social Media Douchebag).

There can be no whining, crying or questions, the numbers are out there for the whole world to see and bid on. The questions is: Can all of the Social Media Hype cross over to become honest buzz, and better yet, profitable business?

The biggest blind spot in the Social Media Consultant is the marketing of services to the converted. Talking about your social media prowess on twitter and through Facebook is showing off your flycasting in the sandbox. There are no other fishermen there to pay you for lessons and you qualify as a hobbyist, not a professional.

The fun part is that this is no longer concerned with social media, it will come down to marketing. Who will do the best job of getting their message beyond the fishbowl? My money is on Jaffe, and I know it’s lame to take the odds on favorite, but with 2 books and a ton of speaking gigs around the globe, he’s got the best reach. (I think he’s also got the foresight to see what a $10k deal could do across the board for hype. I wouldn’t think less of any of them for going Red Saber to do whatever is necessary to get that number up)

Right now, 9 days left, no bids in yet. Here’s the links to add to your “My Ebay”.

Brogan.

Jaffe.

Livingston.

Strout.

Verdino.

Let’s get ready to rumble…

btw, Verdino was in the original post but wasn’t up when I checked, more news as it happens… Link added!

Categories
Brain Buster

Unlikely Champion – Amazon Unbox

I’ve complained a number of times before about not being able to get the television show Heroes on iTunes anymore. When I got the Tivo up and rolling last week one of the things I was looking forward to was trying out Amazon Unbox. I wasn’t expecting much from the service, I thought it was more of a media player that may have some commercials running prior to the show.

Instead, it’s a full featured media store. I downloaded a bunch of episodes to the Tivo and was surprised to see I had the rights to also download the episodes to my laptop. Even more impressive, they run without any trouble on my work laptop (it has a crummy graphics card and it cannot play an iTunes video, or a DVD without stuttering when running only on battery power). The good news is that it worked, the bad news is I then proceeded to watch 6 episodes of Heroes straight on a recent flight to San Jose. (For those who care, Season 2 is not as good as season 1 but is still a lot of fun).

It also says I have rights to download to a media player, such as iPod, which I should test but probably won’t get around to. The other good news – while on the road the connection at the Fairmont was good enough that I was able to pick up some episodes of Battlestar Galactica that I haven’t been able to get to.