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Social Media Consultants On the Block

I have to give a tip of the hat to Jaffe, Brogan, Livingston, Strout, and Verdino for putting themselves on the block as consultants on eBay. It’s to raise money for charity, but I see it as an indicator of the point in evolution of the Social Media Consultant (in contrast to the critics who have coined the phrase Social Media Douchebag).

There can be no whining, crying or questions, the numbers are out there for the whole world to see and bid on. The questions is: Can all of the Social Media Hype cross over to become honest buzz, and better yet, profitable business?

The biggest blind spot in the Social Media Consultant is the marketing of services to the converted. Talking about your social media prowess on twitter and through Facebook is showing off your flycasting in the sandbox. There are no other fishermen there to pay you for lessons and you qualify as a hobbyist, not a professional.

The fun part is that this is no longer concerned with social media, it will come down to marketing. Who will do the best job of getting their message beyond the fishbowl? My money is on Jaffe, and I know it’s lame to take the odds on favorite, but with 2 books and a ton of speaking gigs around the globe, he’s got the best reach. (I think he’s also got the foresight to see what a $10k deal could do across the board for hype. I wouldn’t think less of any of them for going Red Saber to do whatever is necessary to get that number up)

Right now, 9 days left, no bids in yet. Here’s the links to add to your “My Ebay”.






Let’s get ready to rumble…

btw, Verdino was in the original post but wasn’t up when I checked, more news as it happens… Link added!