This is going to be cool – on one day everybody we can round up in social media will buy one specific track on a day in March in iTunes. The affiliate money made will go to a college scholarship, all from the brain of Christopher Penn (the idea that is, not the scholarship). Get the full story here.
I’m finally home and gearing up for work tomorrow, and I finally got this week’s M Show out the door.
Listen for all the latest on me getting robbed, going to California and last week’s insanity hanging out with Jose and Pink, John Furrier, and Rob from Podcast 411.
As always you can check out the photos here.
Time to get back to some Marketing…
Sorry, getting a little “They Live” there (a B-Movie in case you aren’t old enough to get the reference). It’s Sunday so that means there’s a new M Show up for you. I slept the entire weekend as part of kicking this cold, but I’m not feeling too bad. Here’s to an exciting week!
A couple weeks back I wrote a post about The Sausage Manifesto, a great piece by Jeffrey Rohrs talking about click fraud. Mr. Rohrs did a fantastic job summing up some complaints advertisers have with pay per click. My perspective was not as promising as his; I saw a number of reasons why the search engines have no reason to address click fraud and tried to be clever with my Bratwurst Defense.
I was kind of bummed that it didn’t generate any further conversation (pretty heavy on the geek factor, I know), so I was very happy to get an email today that it had been picked up in The Scotland SEO Blog. How cool is that! I may have to swing by there on the upcoming UK tour!
As far the conversation – ASM’s post is saying “suck it up” fraud is a cost of doing business, and I have to agree. There was a speaker at SES Chicago and I’ll have to dig through my notes to find her name, but she had a great point – the problem is not click fraud, it’s click crap – the clicks from the wrong people that your creative is bringing in that are not really leads. My gut is that’s where the real savings are to be generated.
Hooray for Scotland!
Tonight I went to the latest Boston WebInnovators session. The cat is out of the bag on this one, I think there may have been more than 200 people there. A bunch of social media folk were in the house including Steve Garfield, C.C. Chapman, Bryan Person, Chris Brogan and Dan Gorgone. There was also staff from EmergePR including the principal, Mara Bartucca who I always enjoy catching up with.
But most important were the concepts!
It’s all about the social networks. I get the feeling these will all be dogfights, I didn’t see anything that I would consider new, but that doesn’t mean they won’t be able to make a lot of money but they’ll have to be more persistent than the guy next to them on the web.
The latest M Show is going up right now. One other cool thing, if you want to give your Windows XP a cool new look without upgrading to Vista, check out this theme. I’ve been using it for the past week and really like it…
Long time podcaster Aaron has just launched a new cast all about HD. I’m started to get 720p and composite cables, I still have a lot to learn, but I do know that HD movies and games look incredible compared to standard TV.
You can check out The HD Podcast here, or subscribe to the CAPOW channel on Gigadial and you can get all the cool podcasts I stumble onto.
So I’ve been running like crazy for the past couple of days, but I have seen some good stuff:
Ali Rap is a DVD by ESPN showcasing the poetic talent of Muhammed Ali, only an hour and even the lovely Carin found it fascinating to watch.
24 – I downloaded the latest episode to watch at the gym this morning. My vedict is still out on this season, but I’m still watching.
Galactica – Got this off the Tivo waiting for Carin to come home
Dr. Who – An episode before bed off DVD
3 Media formats – no commercials.
That’s all I’ve got for today, we have an all hands company kickoff tomorrow, and the Sales Kickoff that started today continues.
I’m also doing a session on Podcasting for Non-profits in April, anybody know of any good ones?
Just a few from my list that I hold in high regard:
365 Tao – God forbid, I actually take five minutes to put down the machine gun and reflect. (FEED)
The Ethicist – Around 5 minutes, always good for a laugh (FEED) you can also get David Pogue there.
On Digital Media – This has pushed other marketing casts out of my queue (FEED)
On the Record Online – I had heard Eric on FIR but only checked out his show recently – fantastic guests. (FEED)
Steve Wright – Ask Elvis – another short one for a laugh that easily fits in (FEED)
Please share any casts you feel are undervalued…
This weekend was all about the sound. I upgraded the speakers in the car via Crutchfield, the stock ones had no midrange and I was starting to think that my hearing was going, the new speakers show that not to be the case.
More later this week about a test drive of the new Bose Tri-port in-ear earphones.
And I’m rebuilding my work laptop but took a break from that to roll out the latest M Show, sync it to your iPod and listen during your commute. Anybody up for recording something new this weekend?