I had a chance to talk with Mitch about his new book for Marketing Over Coffee, if you’re an audio kind of person check it out at the website, or on iTunes or Stitcher. If you’re the kind of person that prefers to read, well, here’s the copy: Of course you can get...

This month I’ll be talking about some of the info in B2B Marketing Confessions in a webinar with MarketingProfs! Reg info to follow… Of course you could free yourself from the calendar and just get a copy of the book for yourself! Lastly, this week’s edition of Marketing...

Martin Richard, 8 years old, was taken from his family and friends at the Boston Marathon on Monday. I was crushed when I heard about him. He came to celebrate the race, the place where we stop for a day and a huge crowd of over 15,000 take a bold leap. Courage, fear and heart on display for...

All the way back in 2007 I started writing about various headphones that I had been trying out (Shure vs. Bose vs. Sony). Somewhere around 2010 I did the same for headphones and other technology (GPS, Heartrate Monitor) I’ve been using for running, most recently this post. The latest...

I forgot to mention that as part of my relocation I’m no longer able to meet up with Chris on Wednesday mornings at the Dunkin’ Donuts to record Marketing Over Coffee. We’ve settled on Google Hangouts, which actually works pretty well for two reasons – first, it dumps...

I was fortunate enough to have a chance to interview Seth Godin about his new book, The Icarus Deception, last month. I’ve had the interview transcribed, check it out below. Note: I’m trying out a new transcription service so if you notice anything out of order below please leave...

Before we get started, both hardcover and Kindle versions of my new book are available on Amazon.com. Go buy one and maybe 30 or 40 for your friends family, and even people you don’t know and/or like. In my Kickstarter newsletter I learned of the Saturn 5 Relaunch Project and it got me...

B2B Marketing Confessions is now available on Amazon! From the promotional material: What’s the Truth About Marketing? Contrary to the popular belief that marketing is advertising, listen to the confessions of an insider to learn how marketing affects every step of the customer life-cycle....

While doing some product marketing research about 3 years ago I came across the idea of compliance by design. Instead of creating tasks for your users as part of your product (fill out the activity report at the end of the week) you build the product or process so that there’s no way...

Today I finally had a chance to look at the big picture. For regular readers, the last time I did a progress check was the end of Q3. Unfortunately, I’ve been in a “Just survive the day” mode since then. Q4 was a tough time for the family, Q1 was the start of a new job and...

While enjoying a beer in the shadow of the Museum of Fine Arts while Tim Street was in town, he pointed to the cash register and said (I’m paraphrasing) “That’s the problem with “New Media”. There’s none of those.” I see this problem becoming more...

My Dad and I are both big music fans and over the past couple of months we’ve gotten into watching concerts on Blu-Ray. Watching a show on the big TV in surround sound in HD is not the same as being at a show, but between perfect sound, really seeing what’s happening on stage and...

Hello loyal readers, I’m glad you are still around considering the lack of posts. I’ve decided that this site will be getting a makeover soon. Since there’s marketing content every week over at Marketing Over Coffee I end up posting over here about more personal items so...

In the mornings I listen to This American Life. I’ve been commuting again after a year off so I’ve had a stack of them to go through and it’s great to be listening to podcasts again. I’m only about 3 weeks behind and this morning I heard a story about Colorado Springs...

Over the last 3 weeks I’ve had 2 trips to San Francisco, one for Cloudforce and the other for Sales 2.0. At both of these events I heard the hype surrounding Gamification – adding game play elements to your business process. At Cloudforce Mark Benioff was talking about their...

As much as we’d like our products do not work for everyone. In fact, for many businesses you need laser-like focus to separate yourself from the rest of the pack and find a market where you can survive. I saw this clearly this week as I was checking out a blog that had mentioned Glance....

After my litany of depressing news, here’s something interesting and fun: It started almost a year ago with a video of a boy who just learned to ride his bike. It was honest and had a funny punchline so it went viral (4 million views as of this post): About 2 months later it went beyond...

So far the holiday season has been one big trip through hell in a stolen gasoline truck with zombies hanging off of it. Metaphors aside, Chris has put out a nice piece and was kind enough to give me the lead off spot. You can check it out here:...