The 2nd Elephant and 2nd Gen Marketing Automation...

Ok, this post is huge and may be painful if you’re not a huge fan of the Gartner Hype Cycle, Crossing the Chasm, Marketing Automation Tools, Inbound Marketing and marketing campaign analytics. To spare you a headache, here’s the bullets you need to know and you can decide if you want to read on.  Tom Webster asked “Is Inbound Marketing Actually Profitable or Just a Slogan.” over at Jay Baer’s blog The time is ripe to ask with new data available as part of Hubspot’s IPO, which confirms they are burning a lot of cash (like everyone else from startup to Amazon) If the Gartner Hype Cycle holds, Inbound and Social Media are overdue for a beating from the press Don’t believe the hype, effective inbound campaigns trump everything Inbound is the right message for the mass market, and will continue to be even if the press beats on it. If it gets really bad they can easily switch the message to “Best of Breed Marketing Automation” 2nd Generation Marketing Automation will be about improving campaign performance based on the data vendors have aggregated. Easy to use automation of email and social media is just the price of entry for the market Questioning inbound’s effectiveness is the 1st elephant in the room. Why so many marketing automation programs fail is the 2nd. Hubspot’s competitors won’t bash inbound because the same arguments undermine marketing automation in general. This scores an amazing combo – unique story and unbreakable defensive position Tom’s post is an excellent read with a lot of great comments, but to boil it down for you: Does a $34 million loss on $77 million of revenue after 8 years make you think that inbound marketing is not the cure-all that it’s advertised as? Inbound Marketing has run the normal hype cycle, lots...

Simon Sinek – Leaders Eat Last...

I first interviewed Simon Sinek for Marketing Over Coffee back in 2010 (transcript here). His sophomore effort was published at the end of last year and is another exceptional book. You can listen to the original audio here, or read this transcript. Transcription service by rev.com. John:We can wind back to 2010. I got “Start With Why” sent to me from a PR person behind the book. I clearly remember the pitch said, “Look, check out this TEDx video that talks about it.” I looked, and thought, “Wow, a TEDx video that has over 1,000 views. There’s got to be some meat here. This is a big deal.” Here we are, four years later, 16 million views on that TEDx video. We’re going to talk about your latest book here, “Leaders Eat Last.” You’re just coming off of the big TED, if you will. I’m very pleased to welcome back Simon Sinek. Simon, thanks for joining us. Simon:  Thanks for having me. It’s good to see you again. John:  Pretty much our audience are all huge TED fans. Tell us about that. How was TED? How did that all go? Simon:  It was my first time at the big event, speaking and attending. It was overwhelming in every proportion. It is exactly what you would expect it to be: surreal, brilliantly choreographed – I mean, it was one of the most buttoned-up, if not the most buttoned-up, event I’ve ever been to, and I’ve been to a lot – and just the people that show up, it’s astounding. They don’t just come in for an hour, they come in for a week. Really humbling to be a part of, and there are various times where I thought, “What am I doing here?” Really excited...

That’s Not Funny...

In September it will be two years since the release of B2B Marketing Confessions. I spent the year after it was published on promotion and working on the audio version of the book, and then it was time to start the next big thing. After writing about one of the most boring business topics of all time I was excited to get working on a concept that came to me before Confessions was done – the intersection of business and humor. The big ideas were clear – the question of why things are funny is a fertile topic, and the mirage of the “viral video” that every marketing department chases at at least once (if not dozens of times) is often ridden towards on the camel of humor. After over a year of research I bring you… nothing. Or, maybe this is a true gift, a blog post with a few good points as opposed to a 200 page book with 195 pages of filler. What I have learned that is important, but not enough for a book: There is no formula for funny. Like chess, there are some proven openings, but you have to do the hard work of filling in the details and there’s no guarantee you’ll get it right (in fact you won’t most of the time as you start). And get this – comedy case studies are useless, once the joke is out copycats are viewed with disdain. At the heart of comedy is the irony of us being woefully unable to deal with everyday life. For more on this, Steve Kaplan’s “The Hidden Tools of Comedy” is worth reading. Brute force does work. As a young person I thought Johnny Carson was just an amazingly funny guy, then I...

Recent Marketing Resources...

I caught up with a friend for lunch at The Merchant yesterday, which is a hot lunch spot right now. It’s always fun to watch the responses people give when the host informs them that unless they have a reservation they are out of luck. I’m able to get advice from both a seasoned entrepreneur and parent, and he gets the benefit what’s come out of Marketing Over Coffee, distilled down to what tools or tech might be useful for specifically his business. And, when I start writing long winded emails full of links I figure I might as well take the general stuff and share it with the whole world. Google Analytics is changing so fast it makes my head hurt. That’s disconcerting considering number of years I’ve worked with web analytics. I feel bad for someone digging in for the first time. The good news is there’s Training and Certification here, and some good ongoing stuff published here. I haven’t gotten around to posting the transcript of my talk with Simon Sinek on his new book, Leaders Eat Last. That link goes to his book, and here’s one to his first book, Start With Why, which is fantastic. If you want to get an overview on both of them you can listen here on Leaders Eat Last, and here for Start With Why. We’ve also been using Slack at Qrious and it’s great. Sort of like having your own private Facebook for work. If you know Salesforce.com it’s like Chatter. Anything new and interesting in your toolkit?...

Why People Hate You for Talking Politics Online...

This post has been in my draft bin since the last Presidential election. I was trapped in the loop of having to publish a post on politics about why it’s bad for your reputation to post about politics. In theory all voters would make a rational decision and the best candidate would win. If all Americans applied the same logic, one candidate would get all the votes. Of course this never happens. Voters apply a value to each of the characteristics of a candidate and then ultimately choose a single candidate. These characteristics fall into 3 major categories based on significant research I did while driving home yesterday listening to a boring audiobook: The candidate’s stand on issues (taxation, abortion, medicare, welfare, ad infinitum) The candidate’s party (that has it’s own stance on both issues and ideology (how the Constitution should be interpreted, the role of Government itself, ad nauseam) The candidate’s personality (values, appearance, ability to look good on TV, if they’ve been caught as an outright cheat and liar, [#LatinPhrase]) Every voter does their own calculus to determine how to cast a vote. Some consider party affiliation most important and don’t have to think much. Others get wrapped up in mental gymnastics such as struggling with the relative value of a candidate being pro-choice being as positive, versus allegedly claiming to be Native American for preferential treatment when applying for jobs (especially when I didn’t have the stones to try that stunt on my own college applications).  Every person assigns different values to these factors, giving us an infinite spectrum of possible reasons why to vote for a candidate. Another factor is the two party system – many polarizing opinions end up getting adopted by one party, with the counterpoint on the other. This gives you interesting...

What headphones should I buy for my iPhone?...

So a good friend of mine told me he just switched to an iPhone and that he wasn’t happy with the earbuds. Since I was going to get a bunch of links for him anyway, it’s a perfect excuse for a new sound roundup (see previous post here)! There are some new entries, and better yet new resources to check things out yourself. Between running, having an addiction to buying music, and producing Marketing Over Coffee I spend (waste) a lot of time worrying about audio. There are two hard rules I can guarantee you – one, there is no substitute for testing. There’s no universal fit, and only you can decide what sound quality/price trade off you can stomach. Two, yes, the stock earbuds stink. First is the fit category, I’ve cut into 4 options: Over the ear – These cover your ear completely and because they are so big this means you’ll get more bass than anything smaller On the ear – Slightly smaller, but personally I’ve found them more likely to hurt after prolonged use. Overall I ignore this category, if you have any you like in this segment I’d love to hear about them. In the ear – These are your standard earbud style. The key here is that they go in your ear but do not seal it shut like an earplug (that would be #4) In the ear canal – These have an airtight seal which has a tradeoff – they can sound much better than #3, but you can’t hear what’s going on around you as well. Some people don’t like cutting off the outside world, for example I prefer #3 for running so I still have some idea what’s going on around me. On the other...

Starting with Why

Recently I’ve started publishing transcripts of Marketing Over Coffee Interviews that I’ve done. As part of #blogchat I keep referring back to Simon Sinek’s book “Start With Why” and I’m excited to announce that I’ve landed a block on his calendar to talk with him about his new book “Leaders Eat Last”. With both of these coming up I thought it would be good to crank the wayback machine to 2010 and get a transcript of the last discussion with him. John: Simon, for someone who has written a business book, you’re uncomfortable with saying that you are in business. Tell us more about that. Simon:  It’s true, for me this is a cause. This is a movement. We live in a world these days where there is a lot less leadership than I think we need. There was a time not that long ago where you could rattle off the names of leaders: Lou Gerstner, Jack Welch, Lee Iacocca, Vaclav Havel, Lech Walesa, Margaret Thatcher, and Ronald Reagan. These people were all contemporaries. I defy you to name on one hand five great leaders that are living today that are contemporary in business or in politics. It’s really hard. Quite frankly, we lack leadership in this world in all segments of our society, especially in business, and I think we need to change that. For me, this is a crusade. This is a cause. What I understand about great leaders is that they all operate from this center, from this “why.” They all have clarity of “why.” Every single business, every single organization – even our careers – are based on three levels: what we do, how we do it, and why we do it. The problem is that most of us are...

4 Keys to The Art of Blogging...

This is the second of two posts on the Art and Science of Blogging, a series created to run as part of #blogchat You can check out part 1, “4 Keys to The Science of Blogging” here. We had to cover the Science of blogging first because that’s where all the rules get made. Now we get to talk about Art, where the rules can be broken – for example, this series should be “The Science and Art of Blogging” since that’s the order we are covering it, but “The Art and Science of Blogging” is more pleasant to the ear, so we had to get crazy and take them out of order. According to dictionary.com Art is “the quality, production, expression, or realm, according to aesthetic principles, of what is beautiful, appealing, or of more than ordinary significance” So where to focus to make our blogging “of more than ordinary significance”? The Art of Creating Experience We touched on this last week when we talked about “Creating a System.” Think about what your readers are going to do, where they are going to go when they visit your site. Create a “Happy Path” for them. What would be best for both you and them to experience? At the heart of this is asking why you are blogging. Is it just to tell your story, or do you want to motivate your audience, enthuse them or teach them? The two keys here are to wireframe – actually draw a map before you start building, and testing. Having a map and then getting 3rd party verification that everything works are the only ways to prove the park ride is working. The Art of Web Design Choosing the proper colors, fonts, and page layouts require an...

Audio Confessions!

B2B Marketing Confessions is now available as an audiobook! I know it’s absurd that a guy with a podcast needs a year to get the audio version of his book done, but that’s how the chips fell. The blurb: What’s the Truth About Marketing? Contrary to the popular belief that marketing is advertising, listen to the confessions of an insider to learn how marketing affects every step of the customer lifecycle. From product design, to building awarness, selling, and keeping customers happy, this book covers all the basic principles and gives you tactics, tips and tricks to succeed (including best practices for Salesforce.com)! Reviews: Star Rating: 4.5 out of 5 – San Francisco Book Review “…one of the many wonderful things about B2B Marketing Confessions: it is accessible and useful to everyone.” “B2B Marketing Confessions is exceptional. Wall describes everything you could ever want to know about the modern-day marketing process. Whether you are a professional marketer or an entrepreneur with a big idea and no employees (yet), you should read this book. I have no doubt that you will find Wall’s advice easy to understand and exciting to put to use.” Available at: Amazon (via Audible) iTunes Audible (Get it free if you start a 30 day trial) Dead tree and Kindle versions here I’m working hard to promote it this month so if you are looking for an interview subject, webinar host or presenter, or speaker I’m ready for your group, association or nursing home!  ...

4 Keys to The Science of Blogging...

This Week (Sunday, March 9, 9pm EST) in Mack Collier’s #blogchat we’ll be talking about “The Art and Science of Blogging.” Blogging covers a huge spectrum of skills, everything from configuring your servers and domain name to web analytics, to coming up with the graphic design and color scheme for your blog (but thankfully, it’s easy to outsource or use tools for all of this). If you have time left after all that, you may even do some writing. I use the word “Science” simply to emphasize experimentation and (hopefully) repeatable results. For our purposes we can use the experiments other people have done to make our blogs better. Week 2 will cover the “Art” side of the discussion. That part is more fun than science but there’s a reason why you have to put science first, and that will a big part of the second week’s discussion. Although you can steal all the scientific results for your own gain, once you start stealing someone else’s art you become a cheap knockoff. The Keys: Follow “The Rules” Build the System Measure Everything Always Be Testing/Closing/Selling Follow “The Rules” As you begin your study of blogging you will look to “The Rules” to guide you and keep you from getting in your own way. For example, in the past you didn’t have to think much about how your blog would look on a phone but with the huge explosion of handheld devices, it’s not uncommon to hear of sites having more than half of their traffic coming from mobile. In other words – if you tune your blog so it also looks great on mobile platforms, you could double your current results. We don’t need to spend much time here, you’re smart enough to be hanging out in #blogchat so you...

Jason Calacanis – Google Wins Everything...

Last month I had a chance to speak with Jason Calacanis in an interview for Marketing Over Coffee. Here’s the audio if reading isn’t your thing: John:  Hello, welcome to Marketing Over Coffee. I’m John Wall. We have Jason Calacanis with us here today. I’ve got two links if you want to check out his history. You can go back and look at This Week in Startups, an interview they did at Penn State where he talks about coming up as an entrepreneur. In another link, an interview with Jerry Colonna which has some great stuff as far as start-ups and coaching. The biggest thing that pushed me to give Jason a call to try to get him on here was back in November he did a post called “Google Wins Everything” on his newsletter. As we get right into this, Jason, you just blew me away with this post. I don’t understand why it didn’t get more action and run further. Before we dig into it, can you set it up for us? What drove you to write this? Jason:  I’m in a fortunate position as a writer in that I don’t write for a particular publication. I write for myself when something is on my mind. As a writer, I tend to write about the things that I’m fascinated with that I feel people aren’t talking about. When I used to be a full-time journalist and editing a magazine back in the days working as a reporter, you had to file. So sometimes you have a weak piece, and sometimes you have a strong piece. I only write something if it’s really strong. Most of the stuff that I write is thrown away and I don’t hit the publish key. I don’t...

Doing Business in Asia...

Here’s the discussion with Derek Sivers, if you’d rather listen you can get the podcast here. John:  Hello, everyone. We have a great interview today with Derek Sivers, author of a number of books on doing business in the Far East. You may know him as the man behind CD Baby. He was on last in 2011 when he had done a book for The Domino Project called “Anything You Want.” We had discussed what went into that project, but he’s had a whole bunch of stuff since we talked to him last. Derek, welcome aboard. Thanks for talking with us. Derek:  Thanks, John. I can’t believe it was 2011. It feels like it was maybe a year ago. You’re right. It’s been a while now. John:  The great thing is that your blog is active. You have a ton of people who follow you and everything over there, so I was able to go in and read what’s been going on. First, let’s get you caught up before we jump into the Wooden Egg Project and what this is all about. When we last talked, you were in Singapore and now you’re in New Zealand. I’ll have a link to the post you have about that, but tell us a little about how that all came about. Derek:  Sure. To back up a bit, I’m so American. I was born in California and I’ve lived in California, Chicago, Boston, New York City, Woodstock, Portland, Santa Monica, and I almost moved to Texas until I realized that America had become kind of like my glass jar – like I was a fly bouncing around inside the jar and I needed to lift off the lid and go out into the rest of the world....

Migrating to Air

Two weeks before Christmas it finally happened. I wanted to edit some video and could no longer stand the thought of doing it on my PC. I drove over hill and dale to the Albany Apple Store just in front of the lunch holiday shopper rush and brought home a new MacBook Air. The great migration began more than 6 years ago as I got sick of doing anti-virus updates and Windows reinstalls. As most geeks can relate, I am the family CIO, and getting married doubled my workload. As we started to spend a lot more on computers and other Apple devices, my maintenance time and expense fell far enough to put me ahead in spite of the increased workload and everyone else started having less trouble with their use. My Dad noticed that a lot of email attachments from his buddy Koz no longer opened. Primary family virus source identified. I considered buying a Mac in 2010 but the company I was with ran on ThinkPads and I had over 15 years of software and tools on the PC side. The deathblow for the last PC standing came when the next company I worked for gave me a Macbook Pro and the Palm Smartphone platform breathed its final gasp. So! Who cares about the details? Nobody. Who cares about specs and workflow? We do! Of course the SSD is blazingly fast, I already knew this having been an SSD fan since 2006, however my photo and iTunes libraries were too big and I wasn’t about to drop a grand on a 1TB SSD so it was all about Western Digital Black Caviar drives. I decided to migrate the iTunes library to an external drive to make up for going from 1TB down...

What is Growth Hacking?...

Ryan Holiday is the author of Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising. This month he stopped in to Marketing Over Coffee (if you’d prefer to listen to the audio) to talk about his new book and his previous book, Trust Me, I’m Lying. John:  Give us the elevator pitch on growth hacking. What’s the idea here? Ryan:  The idea was one morning I was going about my day as a traditional marketer and I sit down, I read this article and the headline is, “Growth Hackers are the New VPs of Marketing.” I’m a VP of Marketing. I’m director of Marketing at American Apparel and I’ve never heard of a growth hacker. I have no idea what it is. But I look at the companies that growth hackers are responsible for – Groupon, Airbnb, DropBox, Facebook, Twitter – a handful of billion dollar brands that were built right in front of us in the last five years, and they didn’t do any traditional marketing. They used a strategy they call growth hacking. I thought, “What does it mean that these people build billion dollar brands using none of the services that I provide or I pride myself in being good at? Maybe they’re better marketers than me.” I sat down to study what growth hacking is and how it works. The book is a result of those interviews, that research, and trying it myself. John:  One interesting point – I was talking more about what it isn’t than what it is. Like you said, you were doing VP of Marketing so you have the book of business that you provided, but really it came down to stuff that was testable, tractable, scalable. That was a big three...

Marketer’s Dream Schedule for Dreamforce 2013...

This weekend I poured through the sessions for Dreamforce, the annual Salesforce.com event starting November 18 in San Francisco. Between the website and the iPhone App I was able to put together this schedule that takes into mind all the topics I think will be hot, what sessions are already full, and some value judgments when there were conflicts. If marketing is your thing, this list might save you a ton of time on your first view of the schedule. Of the 314 marketing sessions I reviewed… Monday Cloud2Car – Force.com and the Internet of things 1:00pm The Magic of Force.com + Heroku – Mon 2:30 (Full) Unifying SF & Physical Devices: An Internet of Things Customer Study – Mon 3:00 Marc Benioff on Dropbox 3:30 Integrate Salesforce and Google Apps with Cirrus Insight – Mon 4:30 Marketing Alliance Party 5:30 Tuesday Hands-on Training: Build a Website using Site.com – Tue 7:30am Opening Keynote 8:30 Parker Harris 11:00 Marketing Cloud – Cross-Channel Strategy – The ET 4D Framework Tue 2:00 BCA Podcast 2:00 Benioff Press Q&A 3:00 3 Insider Tricks of How the Best Marketers Use Salesforce – Tue 3:30 Sales Cloud for Marketing? Get Out of Here! – Tues. 4:30 Benioff and Mayer 5:00 Blogger Event 5:30 Wednesday SalesCloud or Chatter Keynote 9:00 Driving the Internet of Things – Wed 9:45 Developer Social Apps Keynote 10:30 Learn How GoodData Analytics Can Make You Into a Customer Company – Wed 11:30 Marketing Cloud Keynote – Noon BCA Podcast 1pm Press w Scott Dorsey 1:30 SMB Keynote – 2:00 Press wine tasting 3:00 Data.com Keynote 3:30 Benioff and Sandberg 5:00 Thursday Fastest Path to Pipeline – Best Practices for Inside Sales Teams – Thur 8:30 Hands-on Training: Utilize ExactTarget Email Data– Thur 10:00 (Already have...

Dreamforce 2013 for Marketers...

Marketing nerd summer camp is now only 2 weeks away. I have my flight and room ready for Dreamforce (Nov. 18-22 at the Moscone in San Francisco). Last year we did Marketing Over Coffee live from the Expo Floor (following up after Tony Robbins!), and this year I’ll be doing even more coverage for MarketingCloud. For anyone that’s going to be at the show feel free to tell me what you are up to on twitter @johnjwall as I’ll be looking for all the coolest products and biggest stories. On my to-do list so far: Stop by to visit Todd at InsideSales.com they do over 1,000 demos, if you are looking for best practices, talk to him (and be sure to tell him I sent you). Vocus is on my list since they’ve added email to their product mix for full marketing automation, and of course Marketo always has a huge presence. InsightSquared has been doing a lot of interesting stuff. If you are into Marketing Dashboards you have to check them out. Catching up with Mike Gerholdt of the Button Click Admin Podcast. Also looking forward to whatever David Spark has going on as brand journalist. Isaac and Lauren from Tinderbox will also be there. Very interested to see what Xively is all about (if you are into “The Internet of Things” or “Commercial Internet”), thanks Ben Heyman for reaching out on Twitter. To wrap it up on Thursday there’s the MarketingProfs Happy Hour, so if you’re around to wind down after walking 50 miles in 4 days, sign up and say hi! Ok, enough with the link bait, if you’re in, tell me so! Here’s the clip from last year, the only MoC in glorious...

2011 Interview with Steven Pressfield...

Two years ago I had a chance to speak to a key player on The Domino Project, Ishita Gupta, and one of the authors involved, Steven Pressfield. When Steven’s next book came out the email I had for him had been shut down. I contacted his admin about an interview for the new book and was told there wouldn’t be any. We get plenty of books in for review so I moved on to the next one, but was disappointed because I like his work and really enjoyed speaking with him. My bruised ego thought “I’m sure if Oprah called they’d find some time on the calendar.” Well, guess who showed up on Oprah today? When I heard about this earlier in the week I grabbed this interview from the archives (click here if you’d rather listen to us) and sent it to transcription. No reason for me not to take advantage of a probable search boost from Steven getting an hour with the greatest name in TV. John:  Good morning. Welcome to Marketing Over Coffee. Today we have a special interview with Ishita Gupta and Steven Pressfield. We have two special guests with us today. Ishita Gupta works on The Domino Project, a series of books and some new ideas on book marketing. She also works on a number of projects with Seth Godin, whose book “Poke the Box” was the first book in The Domino Project. Ishita, thanks for talking to us today. Ishita:  Thank you for having us on. John:  Also joining us is Steven Pressfield, the author of “Do the Work,” the recently released second book in The Domino Project. His previous books include “The Legend of Bagger Vance,” which in 2001 was made into a movie with Will Smith,...

Jay Baer on Youtility...

Jay Baer is an acclaimed keynote speaker, New York Times best selling author, entrepreneur, technology investor, and social media and digital marketing consultant. His latest book is Youtility, and I had a chance to chat with him on Marketing Over Coffee (click if you prefer audio). John:  Today, we have a special episode. We have the author of Youtility, Jay Baer, with us. Jay, Welcome to the show. Jay:  Thanks very much. Time will tell whether I am a special guest or not. John:  We’ll be watching the numbers, and I think given the Jay Bayer freight train that has been accelerating over the past couple of months, I’d put money on you. Jay:  Thanks. John:  So, you’ve written NOW Revolution with Amber Naslund a while back. Your latest book is Youtility. It’s made the New York Times Best Seller List. Congratulations. Tell me a little bit about the book. Let’s give everybody the elevator pitch. What is Youtility about? Jay:  The difference between helping and selling is just two letters. But those two letters make all the difference. If you sell something, you could make a customer today. But if you help someone, you can make a customer for life. And the way you do that is by creating something that is so useful, people will pay for. It’s marketing that is truly and inherently valuable. It has intrinsic value. If you do that, you will win in the end. John:  Right. You’ve got a bunch of great case studies in there, too. It’s a perfect example of a strong business book. You’ve got a big idea, and then you’ve got a bunch of great examples. I have to give you credit for that because so many of these books, I can only...

David Spark on Brand Journalism...

David Spark is an 18 year veteran of tech marketing and journalism. He’s been in over 40 media outlets in print, radio, TV, and online, has been involved in podcasting, video, and came on to talk about Brand Journalism. John:  Give us your elevator pitch. What do you do and how do you do it? David: I own a company called Spark Media Solutions. We are brand journalists, which means we create media for companies to increase their thought leadership in this space. The angle that we’ve been really successful with is building influencer relations through content. That is, I think, the best way to make a friend with somebody: to create content or interview them. If you want to be their best bud, that’s probably the best way to do it. I don’t think I’ve failed at that yet. John: You were just quoted recently in Forbes. They had a whole article about content marketing. There are a lot of ways to fail at content marketing. You can’t just jump into this and assume that because you are doing what everybody is doing it’s going to be right.  Talk a little bit more about that. Where do people screw this up and what do we have to look at? David: I should say I despise the term “content marketing” because I think it’s insidious. I think to say to someone, “Here is some content.” But it’s also marketing. It’s like someone would want to drop it like a hot potato: “Ah! I don’t want this! Who wants this crap?” The industry uses content marketing for their own selves and understands, “We’re generating this content to ultimately sell product.” But if it’s delivered to someone as marketing material, even though it’s “subtle,” as this...

Podcast Player Test

Marketing Over Coffee is available on Stitcher if you listen to podcasts on a mobile device. I wanted to test out their...