Lead Generation The Marketeer – Marketing Campaigns

So I spent a bunch of yesterday trying to do some more advanced stuff with If you are into lead generation or supporting a Sales team this is the best thing out there. I worked with Act for more than 5 years and supported a 10-user Goldmine installation for another 4 years and SalesForce is the disruptive technology taking it to the next level.

We have a system that’s very close to end-to-end. Leads come in on the web, get emailed around and the records go into SF. I can track them by marketing campaign, but that’s about as far as I get. I’m either at the end of it’s functionality, or I need to get some training sessions. The individual is marked as in the campaign (say, white paper banner ad on Joe’s site). But this data doesn’t roll up to the record for the company they work for. So if Bob clicks on the banner and we end up selling to Charlie, I have a disconnect.

Yesterday I exported everything I could get my hands on and used Access to get around some of the reporting shortcomings. It actually got me to the data I wanted but it was way too much work, I need to begin automating it. Anybody with experience here PLEASE comment.

Gearing up for a ride home filled with podcasts and then chowing on the turkey…

Daily Life

The quiet before the Turkeystorm

Things are a little bit slow today, everyone has that “Well, it’s going to be a short week and impossible to get anything done so $%*& it”. I posted the second AccuRev podcast today, and the customer newsletter will be rolling out soon. I’m still trying to think of the right title for this blog. The “Adventures in Marketing” domain is already gone so I need to keep the thinking cap on…

The Marketeer

Welcome to the Show!

This ladies and gentlemen, is the first blog posting. Bizarre isn’t it? I’ve been podcasting for two years and this is my first time writing a blog. So it begs the question: Why now?

It’s actually very simple, as my network of friends in new media has grown I’ve found myself keeping up with everyone through their blog postings. I’m still getting the hang of WordPress, so there will be more to come as I climb the curve.

The intro: My name is John Wall and I live in Boston. I’m the Marketing Manager at a company called AccuRev that makes a software configuration management product (a tool for teams of software developers to use to organize their work). This is my 5th startup/small business and it’s been an interesting ride. My day often includes email campaigns, search engine strategy, web design,, and whatever else is on fire that day.

In my spare time I podcast The M Show, a 10 minute program of News, Talk and Entertainment.

That’s enough for today everyone… talk to you later…

Geek Stuff Podcasting Productivity Buster The Marketeer

The Marketeer at Podcamp Pittsburgh

I got to meet the most famous videobloggers of all time… The stars of TikiBarTV
podcamp pittsburgh