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Lead Generation SEO and Paid Search The Marketeer

One Man Search Commando

I first started doing SEO back around 1997, since then it was a priority for some of my masters and not for others. Currently we are campaigning hard, and for the first time I am working with a retained outside firm (I know, not true Ronin).

Things seem to have really tightened up, there used to be a ton of “tricks” you could use and most of them have been locked down. Now it’s borderline with basic usability…

We just started an update on the Paid Search side, I will probably be talking about that at the Second Life CaseCamp coming up.

The good news is AccuRev is sending me off to Search Engine Strategies in Chicago the week of December 4th, so if you are a fellow Ronin please give me a shout.

Other good news: Jason Calacanis will be there on Tuesday so I’m looking forward to hearing what he’s up to after having recently left AOL. He also had a great post this week outlining some metrics for what a successful blog should be doing numbers-wise.
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4 replies on “One Man Search Commando”

Not true, sir. There are a LOT of tricks still around – the playing field is just different now. You can go black hat (splogs), white hat (W3C), and everything in between, but the tricks are still there, and migrating to different methods. Social networks are the key to the new optimization future. The real key is that you have to be involved in new media to make the new tricks work. If you’ve still just got a 1990s web site and missed the 21st century, then yes, you’re pretty much dead in the water.

That’s good to hear, I was a little worried that there might not be anything interesting to learn at SES next week. I’ve seen the splog mess everywhere but I’m not up to speed on the latest with W3C. I did notice a piece last week that Google is letting in more blog results. I also got some interesting data on tighter internal linking that I can talk about later in the week. After SES we should record some stuff about what’s hot, are you up for a double ender?

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