So I got a demo of Brainshark about a week ago. The idea of a Multimedia-Content Management System was a bit of a brainbuster for me. To boil it down – now that anybody with a decent computer and the right software can create some kind of multimedia presentation, you need a system to manage these presentations, better yet make them simple to create and host. It was funny because I talked to some people over there a couple of years ago before I started working at MarketingSherpa.
I had to go with a hyphen to make it clear that this is not a Content Managment System (CMS) with a Multimedia interface, but rather a tool to manage media that includes audio and video. I was impressed with the system, but the content generators I am working with now are extremely technical so simplifying the process is not a pain point for me (yet). We are using Camtasia to generate video files and I’ve found that a Shure SM-58 mic into a Mobile Pre USB does a great job of capturing audio.
The UI reminded me of Macromedia Breeze, a tool I have not had a chance to try out. Last time I tried to get a copy it was around the Adobe acquisiton and it was hard for me to even figure out who to call to buy it, I just gave up.
Enough rambling, I’m off to bed… did you listen to the podcast yet?