Brain Buster The Marketeer

Web 3.0 – Part 2 – Killing Banner Ads

As a follow up to a previous post on Web 3.0, my friend Ron mentioned that I wasn’t as clear as I could be in explaining how page views are being wiped out. I found it was much easier to make a movie about it than explain it. What do you think?


10 replies on “Web 3.0 – Part 2 – Killing Banner Ads”

Awesome tutorial. Sometimes it’s better to explain things visually than textually. I definitely learned something new.

Now, how does one monetize these live bookmarks (probably a question you hear over and over from the ROI crowd)? I mean, if page views no longer matter, then where’s the profitability using RSS?

Just curious…

One option that’s completely disruptive would be to put ads in the feed (something like Item 1 – yesterdays post, Item 2 – Buy my Widgets, Item 3 – today’s post), I’ve seen Chris Pirillo do that in his Gnomedex feed. I’m not sure how I feel about that though…

It really just goes to show (great video, by the way) that the internet doesn’t make advertisers immune to the problems they’re having in media in general. Just like TiVo, etc. is killing TV ad effectiveness, and downloadable music is diluting radio ads, new technology on the internet is making it harder and harder to be seen.

I suspect we’re going to see the equivalent of product placement happening more and more on the internet. It’s apparently hitting video games (online and console), and now we’ve got all of the word-of-mouth corruption as well (paid blog posts, for example).

Mike – I use Camtasia for screen capture, it’s great (although I want to try Breeze one of these days).

Peter – Video game product placement is on fire, some of the brand recognition numbers are insane. That’s how I found out about Suunto watches – from a golf video game.

Thanks for the Web 3.0 video. It helped me get a handle on using RSS feeds, as well as demonstrating the value of video tutorials. Camtasia and SnagIt look interesting, but they’re PC only and I have a Mac so I’ll have to look for some other options. Fortunately, MacWorld is coming up soon….

But isn’t it the contrary case that rss allows readers who might otherwise forget to visit a site (and so slip from being even a potential page view) to keep one eye on a website, and click through for the full text occasionally? I’m not a particularly heavy user of rss (about 80 feeds in NetNewsWire), but I’m sure there are blogs I click through to from there occasionally (and so register the odd page view) that I’d just allow to drop from the radar screen if it wasn’t for the time-saving attributes of rss. Without rss would you honestly be visiting all these bookmarks regularly and giving them page views?

You’re absolutely right, that’s another component of the change though. Now “Joe’s Blog” can be rewarded if Joe posts regularly. Rather than trolling my normal top 20 I can give up those 20 worthless pages and check out what Joe has to say. The “worthless” page views are being bled out of the system and those on the vert ramp will take the biggest hit – traffic will shift to those who take advantage of RSS.