Yesterday was consumed by 3 items: an email campaign, an unbelievable story involving our corporate holiday gift (when it’s done I will tell this tale, for now all I can say is that I want to jam a coffee cup so far up someone’s (*&@#$ that they can taste it), and my evening trying to get my Second Life avatar not to look like a blue Celine Dion.
A lot of those moments when I sit back and remind myself of a quote from Winston Churchill (or maybe Roosevelt?), something about “All that matters is persistance, that’s the only way things get accomplished”.
My open rates for the email campaign are a little bit low, I’m averaging mid-twenties, ConstantContact is saying the average across all their customers is 37%. I’m thinking that since many small businesses use CC that there are a lot of small lists that perform better (like my M Show mailing list that has something ridiculous like 60% open 50% clicks). The good news is the clicks are twice the CC average, and most importantly I always see a good list of Company names that have some F-1000 cache.
I’m at CaseCamp Second Life tonight, but I’m sorry, it’s sold out. I’ll probably record my session and post it later.