Daily Life Email Marketing

Holiday Battles

Yesterday was consumed by 3 items: an email campaign, an unbelievable story involving our corporate holiday gift (when it’s done I will tell this tale, for now all I can say is that I want to jam a coffee cup so far up someone’s (*&@#$ that they can taste it), and my evening trying to get my Second Life avatar not to look like a blue Celine Dion.

A lot of those moments when I sit back and remind myself of a quote from Winston Churchill (or maybe Roosevelt?), something about “All that matters is persistance, that’s the only way things get accomplished”.

My open rates for the email campaign are a little bit low, I’m averaging mid-twenties, ConstantContact is saying the average across all their customers is 37%. I’m thinking that since many small businesses use CC that there are a lot of small lists that perform better (like my M Show mailing list that has something ridiculous like 60% open 50% clicks). The good news is the clicks are twice the CC average, and most importantly I always see a good list of Company names that have some F-1000 cache.

I’m at CaseCamp Second Life tonight, but I’m sorry, it’s sold out. I’ll probably record my session and post it later.

On the plus side Shel Holtz picked up my Web 3.0 video, and then Steve Rubel posted his link in his daily links – thanks to both of them. Not bad for a newbie blogger!

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