Daily Life Lead Generation Productivity Booster The Marketeer

Just calling to check in

About a year ago I attended a session on how to sell on the phone by Jeff Hoffman of Basho Strategies. He brought up a point that’s become a pet peeve of mine – people calling just to check in. Any time I get a call from somebody trying to sell me something, they’re “just calling to check in”. I immediately noticed I do it all the time. Whenever I’d call someone to bug them about something, or try to sell them something, I was really calling just to check in.

I’ve given up answering my phone, everybody gets to leave voicemail and then I can sort through them every hour or as necessary. As soon as I hear “Hey, it’s X and I’m just calling to check in…” I hit the delete key and move on. I’ve picked up at least an hour a week. I’m wondering if there’s a future in phone sales at all, or has my heart just turned to stone? Is it wrong for me to make change when I throw a $5 in the homeless guy’s cup over at the off-ramp to the Pike on Storrow Drive?

3 replies on “Just calling to check in”

I have to give some credit there. They are possibly the only organization (including charities) that has called me to “check in” and actually meant it. They asked how my hosting plans were working out, answered a question I had, and didn’t follow it up by trying to sell me something. This from a company that gets less than $10/month from me. I’ve never gotten the same courtesy from SBC or ComEd, that’s for sure.

[…] As a follow-up to my post on “Just calling to check in” I was checking my voicemail and a message started up with the classic p0rn theme playing (you know the one, a little slap bass and guitar scratch – bowmp, ba-bowmp, wacka-wacka). After a few seconds a woman’s voice came on trying to sell me something, I can’t even remember what the hell it was. […]

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