Lead Generation The Marketeer

Trade Show Wars

I’m off to set up the booth. This is like the lottery in reverse – you go to the show floor and open the cases and see what’s broken or missing. Best case scenario is that everything is there and working and you breathe a sigh of relief. In a lot of ways it’s a pain but it does get to test your MacGuyver skills to the fullest.

Last year at this show I opened the case and found that the wrong lights had been shipped and they wouldn’t fit into the booth. Thanks to GPS I was at the nearest Home Depot in about 15 minutes buying an assortment of plumbing supplies, tools and a hacksaw to make my own parts. I wouldn’t want to repeat that experience, but it does make for a funny story. Let’s see what today has to offer…

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