Lead Generation The Marketeer

Last day on the show floor

The conference is wrapping up today (at least the expo floor). As usual my feet and back are ready for a break – conferences all come down to good shoes.

We’ve been using greeters to scan badges, that has proven to be at least 20% more effective in getting names.

One interesting thing – for lead gen collection most shows use a mag stripe card reader. For this one we were given a pocket PC with a barcode scanner. The lead comes up on the screen and we can rank them hot/warm/cold. There’s also a box for text entry from the blackberry-style keyboard, and better yet a record button to take a voice memo. Pretty impressive, now the next step is to try and talk other shows into using the same thing.

Back to the shop for tomorrow…

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