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The 10 Biggest Changes in Marketing Strategy – 2007

I’m trying to do a “Year in Review” and I’m thinking about what has had the most impact in the past 12 months. We’re talking about things that will change your front line marketing tactics. Here’s my rough list:

  1. Email is not dying
  2. Print is dying
  3. Google AdWords Price Explosion
  4. Blogging
  5. Every organization is a publishing organization (a la, David Scott)
  6. Online Video
  7. RSS Feeds
  8. WikiPedia
  9. SalesForce.com and other SAAS offerings
  10. SEO is dying

I’d really like to hear what you have to say about this list and what would be on your list. Anyone that provides useful feedback will be acknowledged in the final report with a link at the bare minimum. There are a couple of large brains that I am going to call out by name, but don’t let my link baiting discourage you from giving your opinion:

Christopher Penn, Mitch Joel, C.C. Chapman, Joseph Jaffe, Ron Ploof