Great Marketing

Big Rich and the Milk Bones

One day we were walking the dog and a big contractor truck drove by and honked his horn. The driver was on the side of the vehicle farther away from us and I could see him throw something over the roof of the truck towards us on the sidewalk. I caught one of the Milk Bone dog biscuits and the other hit the ground right next to Hannah, the world’s greatest dog.Hannah

This happened a few times and it was always great to see the dog freak out over the bones from heaven. On Thursday we saw the truck at the local convenience store and noticed that Big Rich has a tree service. We had a tree in the backyard that was threatening to take out the back half of the house so he came right over to look at it. The short version of the story is that by the time I got home from work that night the tree was gone with no indication it had ever been there except for a stump.

There’s also a picture on my fridge of Big Rich with Charlie Daniels (signed by both). That’s pretty cool, and I wouldn’t call any of it traditional marketing.

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