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Email is Going Nowhere

I’ve been reviewing stats from MarketingSherpa’s latest Email Marketing Benchmark Guide. It’s easy to get distracted by all the people in social media saying that email is dead and a thing of the past, but this survey of all the movers and shakers in the industry says otherwise. And I agree, although no longer the darling, both email and 30 second spots do get in front of a lot of eyeballs.

I’ve also found it useful to compare my open rates and other stats against the rest of the world to see how things are doing overall.