I didn’t realize that banner ads were already dead.
I’d noticed a massive drop off in the past year, and was finally tipped off as to what was going on by Josh, a guy that I work with. He had installed a firefox plugin called AdBlock Plus.
It works insanely well. You can choose what you want to block, or better yet, add the subscription service that checks a database of known ad servers and the ads go away. I’ve only had it for a week and I can’t believe the stuff it cleans up.
I haven’t seen any dancing figures or a classmates ad since it’s been installed. Even cooler – since I’ve made the switch to GMail, all my email newsletters get the same treatment – banners wiped away.
It will be interesting to see the response to this…