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Newspapers Have Less than 5 Years to Live

I had a great listen on the ride to work this morning – Eric Schwartzman of the On The Record Online’s latest interview with Duncan Wardle, Vice President of Walt Disney World and Global PR for Disney Parks.

If you have an iPod you should really go over to my Gigadial channel now and subscribe, that way when I find cool stuff, it gets loaded right to your iPod. How cool is that?

Mr. Wardle had some points that stuck with me:

  • Newspapers will die soon
  • The 6pm News will die before newspapers
  • Within the next 4-5 years any consumer will be able to block your organization if they determine you are not relevant.

So, are you ready to switch gears or are you going to ride the boat to Davey Jones’ Locker?