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Free Until I Tip

Drew is wondering why he is giving away so much for free. In other words – how can you make it as a consultant when you have to give stuff away for free to get attention and respect.

I had two answers to this that came up – the first is that if you charged for every bit of good advice that would make you a lawyer and you’d know that Satan’s already called “next” on your afterlife. You know that in your heart it’s good to give valuable advice and maybe you believe you’re scoring some karma. A incredibly rare example of a Marketer sleeping better than someone else.

I choose to take a slightly different view – rather than see my advice as a product with a price tag on it, I see my time as the commodity. I give out advice, and if it’s good the demand will grow to the point where I run out of time (my tipping point), at that point I can engage the meter and let the bidding begin. Even if I never reach the point where the advice I share is making the mortgage payment at least I’ve gathered some karma, made some friends, and I’m still not a lawyer.