Marketing Update

This week I was fortunate enough to be able to go to both the PRSA’s conference this week in New York City and MarketingProf’s event in Boston. Aside from the obvious benefit of being able to get cheese popcorn from Garrett’s (the greatest cheesecorn on earth, I challenge any to suggest better).

Some recurring themes:

Marketing as Sales – New technologies allow the marketeer to automate and remove manual labor from the sales cycle.

Privacy  – I was surprised to hear this topic come up a few times. I fear there is trouble on the horizon here.

Video – Obviously Video is gaining momentum because everyone seems to be sick of it.

Produce Content – Nothing new to you, you savvy blog reader.

I was able to meet a bunch of interesting people and catch up with some folks I haven’t seen in a while. Hopefully there won’t be a pile of work a mile high when I get back to my desk tomorrow.

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