Great Marketing

Crutchfield’s Dream Campaign

As a card carrying gadget geek it should be no surprise that I get the Crutchfield catalog at home. Since I buy cheap crummy cars that are good on gas since they are just going to get abused on 128 or parking in Boston, the first thing I do is upgrade the speakers. They are always knowledgeable  and accept returns, which happens frequently if stuff doesn’t fit (which doesn’t matter to them because I’ve had enough equipment stolen that they make it up).

The catalog this week had the results of their “You dream it, we’ll help you build it ™” contest. I don’t even remember seeing it before, but if I did I’m sure I thought “there’s no reason they would give me free stuff, they already know what I buy, and the wife is not about to let me put a kicker or glow neon on my sweet wheels for our quaint New England town.”

I have taken to heart many of Christopher Penn’s statements about taking time to protect your mental state. We are bombarded with trash news and celebrity crap at a relentless pace. If you into sound systems take a few minutes and check out the sound system Robert Vega built for his brother-in-law.

One reply on “Crutchfield’s Dream Campaign”

I work for an organization that helps children with special needs. This project is something our rehab division could try to replicate. We have a creative staff who are capable of adding some pretty cool add-ons to children who are confined to wheelchairs and powered mobility devices. With unique items like this, being “confined” just might have a different and positive connotation!

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