Brain Buster The Marketeer

Invest in Thought Leadership, Not Marketing

I’m listening to Jeremy Allaire from Brightcove present at the MIT Enterprise Forum – Brave New Web and the title of this post is a quote direct from his presentation. I’ve run into this meme a number of times in the past couple of months. David Scott has written much on being a thought leader, it seems like new ventures are taking this to the extreme.

For irrelevant marketing and messages, the oxygen is gone.

The Marketeer

Robbed – part 2

So I’m still cleaning up from having my car broken into on Monday, but last night was a different Rob – the podcast pioneer from Podcast411 was in town so we had dinner in Boston’s North End. I have been interviewed on 411 but it’s so far back in the archives that it’s been buried because he’s overhauled his sound system since what I believe he calls “The excedrin episodes” or something like that.

In related bizarre news, Pink was in town this week and hung with the true Macks at the AFC.

Today is the MIT Brave New Web event so more info on that and a Boston Geek Dinner at Sonsie (break out your best black turtleneck and pants).

I’m also getting into a discussion with the CAPOW guys about companies that put “deceptive” videos up on YouTube. Should a company put up a video that looks grassroots? Is this wrong? Should an organization like WOMMA deal with ethical questions for the industry, or are they around just to generate trade shows (I don’t see “non-profit” anywhere on their site)?

I’m interested in your opinion if you’d like to weigh in.

Daily Life


I had hopes of doing a regular post tonight after grabbing dinner with Jose… No chance of that.

I came out of work to find my passenger door window smashed and my GPS stolen out of the glove compartment. Just another headache. At least they didn’t take may Maui Jim sunglasses.

Here’s to tomorrow being a better day.


Listen! Obey!

Sorry, getting a little “They Live” there (a B-Movie in case you aren’t old enough to get the reference). It’s Sunday so that means there’s a new M Show up for you. I slept the entire weekend as part of kicking this cold, but I’m not feeling too bad. Here’s to an exciting week!

Daily Life

Berkshire Winter

I spent most of today sleeping and part of the day getting my Dad set up with his new Mac. I did have the itch to take some pictures and you can check them out here on Flickr.

Daily Life

I hab a code

is what it sounds like. I have a cold, is what I mean. I’ve got three posts that are 75% done but my head is killing me and I have to go to bed. The good news is that we have 4 new AccuRev videos in the can, and on Wednesday I’m off to an MIT forum – Brave New Web. With all the VIPs in town I’m going to get to catch up with Jose and Rob. It’s time for fine dining in Boston.

I’m going to hammer a shot of the red nyquil and hope I can make it to the bed before I fall asleep. Wish me luck.