Zombies Attack!

Or at least that’s what I feel like with a cold beating me down…. But that can’t stop the latest M Show!

Context is All

I’ve managed to come down with a cold with one day to go to a long weekend. Not much writing in me today but that’s alright because Seth Godin’s latest post directed me to this incredible article about...

I don’t mean to brag, I don’t mean to boast…...

but I like hot butter on my breakfast toast. A $5 Starbucks card to anybody that can place that lyric. The latest Marketing Over Coffee podcast is up, and I am psyched about our first rave review from Mitch Joel. Mitch’s Six Pixels of Separation podcast is one of my favorites because it gives you tactical advice as opposed to just strategic ramble. If a guy on the management team of an agency says it’s worthwhile then I know we are doing something right. Looks like drinks will be on me at PodCamp Boston...

Podcamp Reflects its Venue...

There’s always a lot of discussion about what the events will be like and how they will compare to other Podcamps, and other conferences. After attending Podcamp NYC this weekend I had a realization: Of the camps that I have gone to, their character is a reflection of the city that they are were held at. Podcamp Boston was historical – the first podcamp. It also had an academic feel, a reflection of the many colleges and universities in the area. And, just like Boston, it was hard to get around even for the locals. Pittsburgh is famed for being a hard-working (and drinking) city. As the transition from steel town to digital gulch continues there was a lot of work being done. Alex Lindsay stepped up with some great sessions on video, Rob Walch delivered the 411 on podcasting, and I got to see some of the world of Justin Kownacki, the James Brown of New media – “The Hardest Working Man in Vidcasting”. I consider Pittsburgh to be the best conference I have ever attended, and not just because I’ve paid thousands to go to events that weren’t half as good – when will I ever get a chance again to get advice on video effects from a guy who worked on Star Wars and then go out drinking that night with Johnny Johnny, Dr. Tiki, and LaLa from Tiki Bar? (Both Podcamp Pittsburgh photos from the Unstoppable m0xie) Toronto fit the image that Canada has always had for me: the cities are just a bit cleaner, better run. The people are a little more friendly and worldly, the restaurants are better. The facility was insanely good (I’ve never streamed 4 Quick Time video windows while checking email in a room with...

Getting Started With Google AdWords...

I had a question come in today about some best practices for Google Adwords so here’s some basics that I follow, I’d be interested in anything that people have to add. For those who have no knowledge of this you should swing over to the official google adwords blog and check out their learning center. For selecting keywords start with the logs for the client’s website, you should have a nice assortment of keyphrases there to begin working with. The key is to have as many variations as possible, without any duplicates. In all of my testing google gets angry at duplicates and leaves you out in the dust. The real gold lies is phrases of 3 words or more, you should be able to get these at much cheaper prices than single or two word phrases. Don’t be afraid to go 6 words or more, the more specific and relevant you get, the better your odds at highly qualified traffic at very low prices. Adwords has its own keyword generator to help you find related phrases. You should leverage that. There are some other paid services I’ve used but keep in mind that the algorithms used by google’s keyword generator are probably very close to the same logic used in the engine. Or to put it a better way – all other keyword generators want you to pay for the service they provide, google is giving you the service so you will do more business with them – who’s got the inside track? I think this will be one of the critical value-adds you can give to your client. You should even interview the client’s customers to try and get the language as accurate as possible. You have 2 options – spend 100...

Marketing Over Coffee is Live!...

There’s a brand new Podcast in town! If you are into Marketing check out Marketing Over Coffee. Podcamp founder Christopher Penn and I sit down for a chat about what’s going on in marketing. You’ll hear tactics, strategies and opinions, and all around the 15 minute timeframe to fit into your busy day. Please stop by for some...

Podcamp NYC, The M Show and CheeseCorn...

The weekend covered 4 big events – Podcamp NYC had over 1,300 registrants, most of them crazy hustlers, and a lot of fun. The M Show comes to you mobile for the first time in almost a year! And most importantly you can now get Garrett’s Cheese Popcorn somewhere other than Chicago – namely Madison Square Garden, home of the greatest battles of the 20th Century! I hope your weekend was as good… Item #4 deserves it’s own...

On Digital Media and Wireless...

Rolling early this morning at Podcamp NYC. Over 1,300 registered for the show, so it should be quite the scene. Chia-Lin Simmons is presenting on podcasting in the wireless space. Some astonishing stats on ringtones – zero to $7 Billion in less than 5 years. Some vendors to check out on the mobile front: Voiceindigo, tmobilcast (which I couldn’t find in google?), pod2mob, munduradio Yesterday’s presentation at NTC was a great time. Hopefully my evangelist show will help a few more people get up and creating their own content. I had a fantastic meal last night at P. Diddy’s restaurant “Justin’s” but the Martini has made business a little tough this...

Is privacy overrated?...

I’m starting to think that it is. I’m starting to drown in usernames and passwords. About half of my frequent flyer accounts aren’t working right and I have no idea how to fix them. When RFID for adults comes around I’m going to be first in line. Imagine going to the airport and just walking through the security arch. I saw a 6 year old girl get her chocolate milk taken away from her at security this morning. I don’t feel any safer. On our last flight security saw all my podcasting crap in my bag and the proceeded to grab my wife’s bag by mistake and search it. Obviously I’m the grumpy traveler, but enjoying DC and looking forward to both talking about podcasting at the NTEN conference tomorrow and Podcamp NYC with it’s insane list of over 1,100...

Most Podcasts are Trash...

Actually, rubbish was the term used (do check it out), but I like trash better because after all – one man’s trash is another’s treasure. Michael O’Connor Clarke is right on the mark as far as producers being overwhelmed by the coolness factor. However I would challenge him to podcast for 2 months and try to resist the temptation to not get completely wrapped up in microphones and other obscure audio topics. This is not big media, some podcasts are only meant for a small circle of friends and will never get the commercial success of such culturally enriching products such as American Idol, or Pop Radio. So the big question is finding the treasure among the trash – of course everyone’s welcome to check out The M Show, and better yet, go there and subscribe to the Gigadial channels so you can get a sampling of quality casts like TedTalks, Deloitte, and audio engineering (but it is open to the public so I’ll admit there’s some trash there). Better yet, set up your own channel so you can help spread the good...