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Product Marketing

Ok, I said I was going to stop complaining about being sick and I am. But I still need more sleep than usual even though I’m feeling 100%.

I notice that many marketing blogs focus on the communications and PR side but this week I was thinking more about Product Marketing. This is the art of making sure that people want to buy your stuff BEFORE you design, build and advertise it. This is the most strategic element of marketing because it can make your job much simpler later on in the cycle, and more importantly – make life easier for the sales guys. And everyone knows life always seems better at a company with happy sales people.

Rather than reinvent the wheel though, I can just point you to Pragmatic Marketing if you want to learn more. Every product manager I know has a copy of their diagram printed up somewhere. I’ve never even been to one of there sessions but the diagram is so good that I’ve used it in presentations – just fill in the blanks with your own campaigns and you at least have some kind of plan.

Good news – Marketing Over Coffee is rolling another episode tomorrow!

addendum -  sorry this is late, I wrote this last night and in my half sleep state forgot to post it.