Email Marketing

Making Your Email Newsletter Suck Less

An email newsletter is a challenging project, probably the most underrated from my experience. Everyone is under the impression that they are easy to do, and the reality is that it’s easy to a crummy one. An excellent and productive newsletter is a ton of work.

If you don’t have an email newsletter and you’d like to get a look at what your to-do list will be after you’ve done it for a year and realized how difficult it can be, check out this report from MarketingSherpa on the Dirty Dozen Email Mistakes. It will make you look smarter, and more importantly help you budget time and resources for what will grow into a project far beyond your initial expectations.

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